
Initially, retail prices will be unaffected (see later) but lower delivery rates will be put in place as we will no longer have to levy VAT on our delivery charges. This will mainly benefit European customers but UK customers will benefit from a lower minimum delivery charge as well as lower charges for the Royal Mail and Next Day delivery options.
As changing prices is a major task we will be reviewing our prices, range by range, in Q1 2015. Sadly, the scope for lower prices is very limited. Although we no longer have to include VAT in our prices this is essentially offset by a 20-22% increase in the cost of both stock and delivery from our main suppliers.
From 01 Jan 2105 overseas customers will pay the same price as EU customers. I know this subject confuses many customers but put simply, as we will be not be registered for VAT we cannot offer VAT free prices like we used to. The current VAT free prices will remain in place until 31 Dec 2014 so there's a limited opportunity to order at lower prices.